Donutry faced some challenges in getting the proper brand recognition, often needing clarification with its parent company (Atheel) Their B2C presence needed to be stronger, and only recognized by businesses.
Solutions
We developed a comprehensive brand identity that captured that company’s visual and narrative essence. We also developed a marketing plan including a brand guideline, digital marketing strategy, influencer marketing, and community engagement.
Results
Donutry achieved increased brand recognition, clarified brand identity, and a stronger B2C presence through its partnership with the marketing agency, resulting in successful sales growth in the Egyptian market.