Wheel (59)

PERFORMANCE EGYPT

Challenges

Performance Egypt aimed to create buzz for their service center opening, build a positive brand image, differentiate from competitors, and attract women drivers by showcasing their inclusive services.

Solutions

We crafted a comprehensive marketing plan for Performance Egypt, starting with in-depth research to inform messaging and designs tailored to their target audience. We revamped the branding to align with their high-end services and developed a new social media strategy, including fresh designs and content. A content calendar was created to ensure regular engagement. To showcase the professionalism and quality of their services, we produced videos inside the service center. Additionally, a mini-campaign targeting women drivers was launched, featuring relatable designs and messaging.

Results

Performance Egypt’s marketing plan successfully increased social media engagement and generated interest in the service center’s opening, enhancing the brand’s image. The revamped social media strategy led to higher engagement, while videos from the service center showcased professionalism and attracted attention. The updated branding and messaging built trust and credibility with the target audience, positioning the brand as a reliable and high-quality service provider.

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