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Silk & Zero

Challenges

Introducing two new restaurants into the UAE’s highly competitive food market with many established players. Furthermore, Silk and Zero had to differentiate themselves from their competitors by creating a unique brand identity that appealed to their target audience.

Solutions

We conducted a market and competitor analysis to identify the gaps and key players. We also created social media profiles and collaborated with influencers to increase their reach and engagement.

Results

Our efforts helped Silk and Zero successfully establish their presence in the UAE food market, now having a robust social media presence, with a significant increase in their online engagement. The media buying helped drive more traffic to their websites, resulting in increased footfall. Effective branding helped differentiate Silk and Zero from their competitors, and the restaurants now have a loyal customer base.

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